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Arla has launched three new branded yogurt products this month, as it signals its ambition to invest and grow its yogurts portfolio
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Its new products include Arla LactoFREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours, and Arla Protein yogurt – in a larger pot (450g)
Arla Foods, the UKs largest dairy cooperative, has today signalled its ambition to invest and grow its yogurts portfolio, with the launch of new products across its Arla branded range.
Arla LactoFREE natural yogurt (400g) is now available – offering all the taste of dairy, but with none of the lactose. Arla LactoFREE natural yogurt is high in protein and contains added vitamin D. The larger format provides shoppers with the option to enjoy Arla LactoFREE natural yogurt at any time of the day, whether it’s to combine with cereal for the ultimate breakfast, snack on throughout the day, or to add a dollop to cooking for extra creaminess.
Arla Skyr Whipped (128g) is a new addition to the Arla Skyr family and comes in three flavours; Strawberries and Cream, Caramelised Orange, and Coconut and White Chocolate. It offers the ultimate blend of feel-good indulgence: protein rich and creamy Icelandic-style skyr, whipped to light and airy perfection, then layered over a fruit compote for a burst of flavour. It’s the perfect anytime snack whether you’re powering through a busy day, sitting at your desk or simply enjoying a quiet moment at home.
The UKs number one dairy protein brand, Arla Protein, has also launched a 450g pot in Vanilla and Strawberry flavours. Containing 45g of protein, the bigger pot is an ideal base for breakfast and snacks.
Commenting about Arla’s ambitions to grow its yogurt portfolio, Catriona Mantle, associate category director at Arla Foods, said: “It’s been nearly 10 years since we brought our first Arla yogurt to the UK market, and as the UKs largest dairy cooperative, and one of the largest food & drink companies in the country, we are proud to be expanding our yogurts portfolio to offer increased choice for those looking for natural and nutritious food options.
“Health and taste are the biggest reasons that shoppers are generally consuming yogurts, but we also know that shoppers aren’t shopping for ‘yogurts’, they’re shopping for specific occasions. We are therefore offering shoppers a choice; whether they’re looking for a yogurt to meet functional needs, big or small serving sizes, or for a particular level of indulgence. Our Arla yogurts portfolio is growing, but we’re not stopping there, as we have exciting plans to come in 2025!”
Arla LactoFREE Natural yogurt 400g (MRRP £1.85), Arla Skyr Whipped (MRRP £1.25) and Arla Protein yogurt 450g (MRRP £2.25) are all available now in the yogurt aisle.