Dorot Gardens, a leading name in fresh-frozen, pre-portioned herbs and garlic, has launched its most significant brand transformation to date. On October 16, the company introduced its new culinary concept — “Pop. Drop. Done.”— alongside a reimagined product line and updated brand identity. This marks the most notable evolution for the brand since the debut of its iconic purple packaging in 2017.
Key elements of the rebrand include vibrant new packaging, a refreshed website, and a wide-reaching social media campaign. Dorot Gardens will also roll out in-store displays, special events, and new recipe development initiatives. Starting October 17th, an advertising campaign showcasing the new tagline, “Pop. Drop. Done.,” will appear in major national outlets such as All Recipes and Food & Wine, in addition to programmatic ads and placements on Facebook and Instagram.
“Our new branding encapsulates how simple it is to create delicious meals with Dorot Gardens—just pop, drop, and you’re done,” said Laura Morris, Marketing Director at Dorot Gardens.
In November, Dorot Gardens will launch a unique “Wilt Insurance” program, allowing consumers to trade in wilted herbs for coupons to receive fresh-frozen replacements, reinforcing its commitment to freshness and convenience.
The rebrand also features larger flavor callouts and distinct color-coding to help consumers easily select the right herb for their culinary needs. “Our focus is on simplicity and convenience, offering home cooks fresh herbs and garlic without the hassle of chopping and measuring, while still delivering garden-fresh flavor in every meal,” Morris added.
Since the rebrand’s rollout, the updated product line has been well-received, with consumers embracing its vibrant, user-friendly design and renewed emphasis on convenience.
Dorot Gardens’ innovative flash-freezing process ensures herbs are frozen at their peak freshness, locking in flavor and aroma for up to two years. From basil to garlic, the brand offers a versatile range of herbs and spices that remain as fresh as the day they were harvested, providing a simple and long-lasting kitchen solution for home cooks.