The industry leader in premium beaded ice cream, Mini Melts USA, is growing its presence in the convenience store industry by partnering with Royal Farms, a local favorite renowned for its superior food and unrivaled service.
Nearly 300 Royal Farms outlets in Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, and West Virginia will carry Mini Melts’ famous frozen novelty treats starting today, making it simpler than ever for customers who are constantly on the go to have a spoonful of fun.
According to Mini Melts president and CEO Dan Kilcoyne, “partnering with a brand like Royal Farms is a natural fit as Mini Melts continues to grow its presence in the convenience retail space.” “We’re thrilled to introduce Mini Melts to even more consumers searching for a tasty and enjoyable frozen treat during their daily routines.
Both of our brands are dedicated to quality, innovation, and delighting customers.” Just in time for spring road trips, Royal Farms launches Mini Melts, which will fuel lengthy rides, snack breaks, and heated backseat arguments. Mini Melts offers spoonfuls of pleasure while you’re on the go, whether you’re stopping by for a quick refreshment or refueling along the way.
Mini Melts grab-and-go freezers, which come in six popular flavors and are available in bundles of two for $7.00, will be available at Royal Farms outlets. Eric Price, director of retail operations at Royal Farms, stated, “We’re constantly searching for new ways to improve the Royal Farms experience, and Mini Melts are a fantastic addition to our lineup of grab-and-go treats available year-round.”
They are a fantastic option for clients of all ages because to their creamy flavor and bite-sized enjoyment. To make every visit to Royal Farms even more delightful, we are thrilled to provide this cool snack. With Royal Farms being the most recent milestone in the brand’s c-store expansion strategy, Mini Melts is rapidly growing its retail presence.
This growth comes after Mini Melts was named a Bain & Company Insurgent Brand in 2025 for the third year in a row. With three of the top five ready-to-eat frozen novelty products and the highest sales velocity in the category, Mini Melts continues to establish itself as a top-performing frozen novelty brand with a presence in over 35,000 places of purchase across the country.